Live Commerce Planning & Ops
Simultaneous Korea-China broadcasts lift conversion 3–5x vs. standard ads
BEAUTY MONSTER
Turning beauty into live sales
“Not an ad that shows off — content that makes people buy right now.”
01Core services
Global D2C Channel
Wanghong-linked direct sales into China minimize distribution margin
High Customer LTV
Fandom-building over one-off sales drives repeat purchase and loyalty
Own-brand Cosmetics Launch
Influencer-IP-based own brands maximize profitability
02Execution flow
01
AI Content Exposure
02
Wanghong Traffic
03
Live Instant Purchase
04
Review & Repeat
03Frequently asked
How does a simultaneous Korea-China livestream work?
The broadcast originates from a Korean studio while a Chinese Wanghong co-hosts live in-language, and viewers pay instantly via WeChat Pay or Alipay.